by Noelle Higginson*
Trademark law allows producers of commercial goods to identify and differentiate their goods in the market by a specific mark. In this way, trademark law protects producers and consumers alike: A recognizable mark, exclusively used by a single producer, allows consumers to make informed choices about what goods to purchase and allows producers to benefit from the fruits of their labor—when they make good products, consumers associate their mark with that good reputation. Trademark infringers—those who use a confusingly similar mark to the trademark holder’s mark—interfere with that goal. However, certain products like works of art or parody that intentionally refer to another entity often must use the other’s trademark (or something similar) to achieve their purpose. These alleged infringers therefore risk trademark liability for the sake of artistic expression. The difficulty for courts is determining when the use of a mark in art or parody might defeat an infringement claim or vice versa. That determination is the province of the Rogers framework as recently considered by the Supreme Court in Jack Daniel’s Properties, Inc. v. VIP Products, LLC.1 This Contribution (i) assesses the Rogers v. Grimaldi2 framework’s application in two recent cases in lower federal courts and (ii) considers how courts can factor in First Amendment principles even when, following the VIP Products holding, Rogers does not apply.