By Kristian Lundberg*
As college students across a variety of sports enjoy their new freedom to profit from their names, images, and likenesses, one group of student-athletes remains left out of this $1 billion industry: F-1 visa holders. Because F-1 visas restrict opportunities for student employment, foreign college athletes may begin to look to the O-1 visa—bestowed upon immigrants of “extraordinary ability”—to benefit from the new name, image, and likeness (“NIL”) regime. The O-1 visa would not restrict its holder from entering the NIL market, but obtaining such a visa has required meeting stringent evidentiary burdens that many professional athletes have failed to overcome. This Contribution highlights the benefits of NIL rights for college athletes and suggests a rethinking of the O-1 “extraordinary ability” visa to level the playing field by allowing foreign college athletes to participate in the NIL market on par with their domestic peers.