by Max Day*
The Copyright Act provides owners an exclusive right to display their copyrighted works to the public. Despite this seemingly straightforward provision, courts disagree on how the display right applies to images and videos subject to unauthorized embedding on the internet. Since 2007, the Ninth Circuit has read the Copyright Act to impose no infringement liability on a website that embeds copyrighted works so long as the underlying copy of the works exists on an authorized host server. Though this reading of the Act—dubbed the “server test”—derives from a technically accurate understanding of how embedding technology works, its impact is faithless to legislative intentions and sound copyright policy. This Contribution first highlights various arguments for rejecting the server test and affording copyright owners more definite protection for the works they share online. Then, this Contribution puts forward legal alternatives to the unconditional server test, such as sublicensing agreements, the Digital Millennium Copyright Act, and fair use doctrine. Unlike the server test, these alternatives stem from express Copyright Act provisions and provide favorably balanced protections for limited instances of unauthorized embedding.