by Max Schneider*
Trademark ownership is on the rise, and with it comes an increase in trademark infringement claims under the Lanham Act. This uptick may be in part because the Lanham Act does not have a statute of limitations. Alleged infringers therefore, often raise the laches defense. Under a laches defense, if the trademark owner unreasonably delays in asserting their claim, and the delay unduly prejudices the alleged infringer, then courts may find that the infringement suit is time-barred, or they may say the equities weigh in favor of letting the case proceed. While an equitable doctrine like laches balances the harms in each case, it opens the door for far more infringement suits that may otherwise have been clearly time-barred by a statute of limitations. Given the sharp increase in infringement suits, more and more defendants are asserting laches defenses. This Contribution suggests that Congress should amend the Lanham Act to include a statute of limitations. Doing so would create uniformity across areas of intellectual property law, provide concrete notice to trademark owners, reduce infringement suits that crowd courts, and alleviate inconsistent rulings that muddle the meanings of “unreasonable” and “prejudice.”